Marketing Award · evidence

Marketing evidence — Robomates

Submitted for the Marketing Award. The organiser asked for a separate marketing evidence document showing where the project was marketed, how many posts were made, and whatever platform metrics are available. It does not need to be polished.

Summary · 3 posts on Xiaohongshu (RED), China's largest lifestyle/interest social platform (~300M monthly active users). Content spans a technical milestone, team recruiting for this hackathon, and light original content. LinkedIn posts are planned before Demo Day.

1 · Posts

Post	Platform	Link	Type	Views	Likes + saves
终于训练成功啦 · xlerobot 抓杯子 Trained at last — XLeRobot picking up a cup	小红书 Xiaohongshu	link	Technical milestone the arm finally picking up a cup	TBD	TBD
阿尔托机器人黑客松找队友🤖 Looking for teammates — Aalto robotics hackathon	小红书 Xiaohongshu	link	Recruiting + event visibility	TBD	TBD
顺手搓的一些机械臂梗图【招队友中】 Robot-arm memes, made while recruiting	小红书 Xiaohongshu	link	Light content original memes, for reach	TBD	TBD

The two columns to fill: Xiaohongshu's creator dashboard shows views, likes, saves and comments for every post. Put the numbers in the table above and screenshot each post into 04-reports/marketing/. This is exactly what the award asks for — numbers beat no numbers, and a screenshot beats a number on its own.

2 · Planned before Demo Day

LinkedIn — the same three stories in English, aimed at the European robotics / hospitality-tech audience. LinkedIn gives per-post impressions, which is exactly the metric this award asks for.
Post the autonomous demo reel (17 successful trials, labelled as policy-driven rather than teleop) — it is the single most shareable asset the project has.

3 · What is being marketed

One sentence: a remotely operable robotic bartender that learns from the demonstrations generated while humans operate it — remote operation → demonstration data → policy training → increasing autonomy → human takeover where autonomy is insufficient.

The project is also inherently a China ↔ Finland remote-operation story: the robot is in Espoo, the team operates it from China. That is unusual enough to be the hook in any post.

4 · Assets available for posting

Asset	Where
Autonomous demo reel — 17 successful trials, 6m50s	demo-reel-2026-09-09.mp4
Generalization evidence — 4 objects, per-object rates, keyframes	evidence-2026-09-09.html
Build reports — 130+ pages, public	this site
Robot head design renders / print pack	head-v13
Datasets and checkpoints	HuggingFace `xlerobot-team` / `Suyang99`

5 · Checklist before submitting

Fill the two TBD columns above from Xiaohongshu's creator dashboard.
Screenshot each post including its view count; save under 04-reports/marketing/.
Publish the LinkedIn posts and add them as rows here.
Send this page's URL to the organiser, or export it to PDF if a file is required.

Prize context: the Marketing Award is a hardware prize under €1,000 — not a €1,000 cash prize. It is a separate category from the €7,000 top-3 pool.
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